π― What to do β by frequency
β Core tools
Use these most oftenGoogle Search Console
Search performance, indexing, queries, clicks, impressions, CTR and URL inspection.
Google Analytics
Measure visitors, traffic sources, landing pages, events and conversions.
Microsoft Clarity
See how visitors actually use your site through recordings and heatmaps.
Bing Webmaster Tools
Bing search performance, indexing, SEO reports, keyword research, backlinks and Site Scan.
Ahrefs Free
Free access for verified sites to Site Audit, organic keyword data, backlinks and Web Analytics.
PageSpeed Insights
Check page speed, Core Web Vitals and performance opportunities.
π SEO & technical
Deep checks when neededScreaming Frog SEO Spider
Crawl up to 500 URLs in the free version and find broken links, redirects, metadata and technical issues.
Chrome Lighthouse
Audit performance, accessibility, SEO and best practices from Chrome DevTools.
Google Rich Results Test
Test whether structured data is eligible for supported Google rich results.
Schema.org Validator
Validate Schema.org structured data independently of Google's rich-result test.
π Keywords & content research
Find demand before deciding what to writeAnswerThePublic
Find question-based searches and content angles around a topic.
AlsoAsked
Explore related People Also Ask questions and topic relationships.
Quora
Find real questions and contribute genuinely useful answers.
Research real audience language, problems and discussions before creating content.
β‘ Speed & images
Keep pages fastπ£ Content distribution
Use manually and only where relevantMedium
Repurpose useful content for another audience without mass-copying or spam.
Share useful posts and professional content with a relevant audience.
Publish useful visual pins that link to relevant pages on your website.
π Competitor research
Look for gaps, not copiesSimilarweb
High-level competitor and market research using available free views.
BuiltWith
Identify technologies used by websites for practical competitor research.
Wappalyzer
Identify common CMS, analytics, hosting and marketing technologies.
π¨ Website health
Only open when something needs attentionUptimeRobot
Monitor uptime and receive alerts when your site becomes unavailable.
π° Sales & conversion
Turn traffic into enquiriesGoogle Tag Manager
Manage analytics and measurement tags without repeatedly editing site code.